Atari says it is adapting to the changing landscape of video gaming, bringing some of its classic titles to the iOS platform on iPads and iPhones around the world.
Atari released in 2011 “Atari’s Greatest Hits” for the iOS that includes hits like “Centipede”, “Lunar Lander” and “Missile Command” as well as games from the Atari 2600 home console such as “Adventure,” “Haunted House” and “Yars’ Revenge.” The game has now been downloaded more than 3.5 million times on Apple’s iTunes store.
“What we’re doing is we’re going out to the best and the brightest of the developers in the mobile business,” Atari CEO Jim Wilson said. “We’re looking at different ways to reinterpret or reinvent our classic franchises in ways that people are playing games today in the business model that people are playing today.”
Atari’s strategy is to re-interpret some of its classic games for its core gamer audience of males over 30, and include ways to generate revenue by allowing gamers to purchase add-ons in games.