After 16 years Microsoft and MSNBC.com are parting ways after Microsoft said it wants to present “multiple perspectives” in its news coverage.
The site is the 4th most popular news site in the U.S and had nearly 50 million visitors last month. Yahoo and ABC News come in #1 with 80 million visitors.
Bob Visse, general manager of MSN.com owned by Microsoft:
‘Being limited to MSNBC.com content was problematic to us because we couldn’t have the multiple news sources and the multiple perspectives that our users were telling us that they wanted,’
MSNBC.com will be rebranded as NBCNews.com, and readers who logged into MSNBC.com late on Sunday were automatically redirected to NBCNews.com.
Microsoft stands to gain from the deal and will receive an undisclosed amount of money from NBC. Microsoft will launch its own news service in the fall but few details were available.
Microsoft invested $220 million in MSNBC.com when it started the partnership with NBC 16 years ago, but it appears Microsoft has lost $10 billion in the last seven years in the online news business.