The late Steve Jobs must be rolling over in his grave.
The new iPad mini from Apple is expected to debut at $329 for the 16GB storage version and $458 for a 4G model.
The new tablet is designed to compete with smaller Android tablets that threaten Apple’s market dominance.
“So this iPad mini is just 7.2 mm thick. That’s about a quarter thinner than the fourth-generation iPad. Thinner than a pencil,” CEO Tim Cook said during a live presentation that was streamed over the internet today.
“You can hold it in one hand,” he said. “It’s not just a shrunken down iPad. It’s an entirely new design.”
The screen will look sharper at 7.9 inches. Apple’s late CEO Steve Jobs once said, “7-inch tablets are tweeners … too small to compete with an iPad.”
Amazon and Google’s tablet’s start around $200, but Apple is known to attach a premium price to its products.
The question is will techies flock to the new iPad or stay with their current devices.
Microsoft will also release its own tablet, the Surface, on Friday, which is about the same size as the iPad. It will debut at $499, which experts say is priced too high to compete in the cutthroat tablet market.
Microsoft’s new Windows 8 operating system will be released October 26.